In 2003 Centrica was founded in Sydney, Australia as a print and mail service in charge of printing direct mail letters, promotional flyers, magazines, brochures, and the like. But nobody employed by the company at that time had any idea of how quickly Centrica would rise in popularity.
Still relying on entry level printing machines that were simply inadequate for some of the larger jobs, Centrica quickly found that they were unable to meet growing customer demand ? thankfully they recognized the need for change and acted quickly. In 2008 the company made the decision to expand on their services as a typical, run-of-the-mill mail house and delve into the world of cross-media marketing. If done successfully, this would help Centrica individualize itself from its competitors while attracting even more, new business at the same time.
And as they’ve been a long time user of Fuji Xerox products, Centrica new exactly what company to turn to when they needed them most. Offering up their own XMPie Software Suite as a solution for Centrica’s new requirements, Fuji Xerox stepped up to the plate and helped Centrica become one of Australia’s fastest growing companies.
Thanks to the XMPie Software Suite Centrica has now opened up communication across several different types of media channels as well as being able to expand on their marketing strategies and analytics like they never even imagined. To top it all off, Centrica has even installed some brand new hardware from Fuji Xerox, including the DocuColor 5000 Digital Colour Press. All of these latest improvements that have been made on Centrica’s part means that not only are they able to keep up with their client’s needs right now, but that they’ll be able to keep up with industry standards into the future.