What is viral marketing and when to use it?

We’ve all heard about the term viral marketing. But what does it exactly mean? Actually, it’s a concept of selling some product or service by creating a hype or buzz which then spread like a virus in all possible directions so as to increase the sales.

Viral marketing actually guarantees you a vast exposure and tons of traffic once it starts working in your favor. It can be used by new startups and existing businesses to expand their market reach by opening several new frontiers. One need not work within specific set of rules when working with viral marketing as almost anything can happen anytime.

You need to have thorough knowledge of basic before you can effectively use viral marketing concept for your marketing products or services. You should always keep in mind that market alone can decide as to what actually will go viral and not you.

Viral marketing can be done in many ways. It can be started by posting a blog which talks about some upcoming event. It can also be about some event posting on sites like Twitter, Facebook or MySpace. People will read it and then share it when they find the information useful. Therefore, each such blog that get read and then shared becomes an important viral marketing tool for your business.

You can get significant success with your viral marketing campaign by making it fun filled and engaging. Just see some of the fun or comedy videos on YouTube and see how many views they get. People never like getting bored and to keep them engaged is quite challenging but it is also your gateway to immediate success. If you can succeed in capturing the attention of people and take them along with your views, then you surely have your foot in the door.

Good example is Heineken commercial with Jennifer Aniston, you can see it bellow:

Article sponsor: Dejan SEO team.

A natural environment can be good for allergies

natureThere’s a new study which shows that people who grew up in rural areas or environments have a lesser chance to develop allergies. One reason behind all these is that environments that are rich with species have more good or friendly microbes that colonize our bodies which also protects our body from some inflammatory disorders.

An ecologist at theUniversityofHelsinkinamed Ilkka Hanski said that the contact of people with the outside environment is really essential for the development and strenghtening of the immune system. The study that he is leading is very important to a growing urban society especially to the children living in it.

Hanski, together with his colleagues, have investigated and founded the biodiversity hypothesis. To confirm if biodiversity really does create a protection towards such conditions, the team used 118 teenagers to investigate the microbial diversity. Read more »

A Study To Determine The Origin Of Blond Hair In Melanesia

blonde hairWhen visting Melanesia Solomon Islands which is about 1800 Kilometers to the northeast of Australia you will notice unusual contrast, ten percent of the islanders who live here have afros that are bright and blond.The theories behind the origins of the blond afros are saltwater and bleaching by the sun, their diet which is usually rich in fish and a genetic legacy of Americans or Europeans. But a new study by scientists shows it is random mutation that has led to this, the study suggests that blond hair has evolved independently twice in the history of human beings.
Author Sean Myles who is geneticist at Nova Agricultural College which is in Truro, Canada, discovered that in Solomon Island a person had either blond hair or one dark hair. He saw no variation in shade, it was obvious that the trait was in binary form, although the human hair colour trait is usully determined by mutiple genes.

To discover the bueprint of this underlying gene, Myles together with other scentists collected hair and saliva samples which were to be used for a study. In total they collected 1209 samples from the Islanders at island of Solomon. They used smaller sample because the difference was only blond and dark hair. Read more »

RE-PRODUCTION OF EVOLUTION

Gasterosteus Aculeatus A certain small fish isproving to be very helpful in answering the questions about evolution. The Gasterosteus Aculeatus commonly rferred to as the three spine stickleback was usually found in the sea. However, after around 10,000 passed, and there were changes in the environment, the glaciers melted and these fish found their way into freshwater bodies, mainly streams and lakes.Since they were not used to fresh water environments,the fish lost some of their original traits. They lost their bony plates and spines and gained new characteristics. Their phsicological and behavioral characteriostics changed. Many studies have shown that these changes are not as a result of gene mutation, but are due to the changing of gene activities. This observation should then help in paying more atention on the importance and the role of gene in the process of evolution of every organism, most inportantly the the human being.

The reoccuringi of evolution of fresh water characteristics in marine sticklebacks has for a long time amazed biologist dealing with evolution. In these fish, the changes have copied themselves very many times, from the time the first fish migrated from the sea into the fresh water bodies in different parts of the nothern region . These include regions like Alaska, California, Europe and Japan.It has been discovered that all the fish that have been found in all these different regiions have gone through the same evolution in all parts, including the kidneys, the shape of the body, the sizes of the eyes, and a number of bony plates on their bodies. An evolutionary biologist from Stanford University on Palo Alto california, David Kingsley has used this evolution to look at and try and explain how these changes occure as a result of the genome. Read more »

Discovering New Possibilities With Old Drugs

In the past few weeks, the news has been buzzing with stories about old drugs that surprisingly have a second life. For instance, there were stories that told about Alzheimer’s disease that might be cured by a skin cancer drug, the Ebola virus being inhibited by a drug used to treat Leukaemia and Malaria parasites being killed by Osteoporosis drug.

These stories throw an insight on the how the modern drug discovery mechanism works. Sometimes as an innocent serendipity, that pops up as a side effect during trials, surprising yet extremely valuable when it comes to curing ailments and others times by knowingly testing a drug in order to check whether it can have an impact on any other illness or not. The latter ones involve less expenses and troubles as they are already clinically approved of safety to the humans.

However, if we consider these examples in totality then we will find that the discovery of a drug is more towards the random that it is towards a premeditated outcome. Below is a list of such drugs that raised eyebrows in surprise: Read more »

Science and Religion -The Conflict Continues

science & religionAt Washington DC questions got to be asked if pastoral warnings about fire and brimstone can be directed to a heating planet as a plot to preserve God’s Creation? Or would it be that those who built museums following their Stone Age ideas be buried and forgotten? These become some of the main topics discussed at a seminar in the American Association for the Advancement of Science held every year. This association is also known for publishing Science NOW and Science insider. Surprisingly, before the seminar took place controversies could be picked up in the air. It was also said a team of Science bloggers were overheard as saying that AAAS for pandering to superstition. They even termed it to be a sell out for Christians.

Eugenie Scott was also preset in the panel and was a critic. He is the director of National Center for Science Education in Oakland. This place had managed in preaching its evolution teachings. She talked of science as being religious neutral and revealed how every person uses the same method when dealing with science. On the other hand Childress noted that is was important to include what the evangelicals had to say rather than ignoring them. He pointed that science policy discussions could benefit if people allowed the evangelicals to bring in their ideas to be tested as well. He gave an example of some frozen embryos a science project that was fought against by some given evangelicals and thus interrupting an advancement in that field Read more »

How to date silk

silkSilk is a naturally occurring raw material used for various artworks and clothing application and this concept dates back to the ancient times. Some of the past examples of fashion and science applications that involved the use of silk can be found as artifacts in museums and other preservation points. Those who hare interests in history of culture and fashion may find it hard to try and assign exact specific dates for these silk clothing and tapestries. Ancient silk artifacts in these museums can be found well preserved and kept for reference purposes but the determination of their age calls for specific methods.

There are several ways of determination of age and dates for historical samples with some old ways like carbon dating becoming redundant and inaccurate. This only leaves the research archeologist with the option of making guesswork and approximation. Read more »

Predicting Evolution

evolutionMany biologists are arguing about evolution being repeated. The idea regarding the evolution of species is solely dependent in many different environmental aspects. There have been newer studies which suggest evolution can be predicted. Biologists studied microscopic worms, including those that survived the space shuttle accidents in Columbia in 2003. These worms were all raised in the lab; placed in crowded conditions. It shows all microscopic worms went into the same stage of evolution by losing the same exact gene.

The soil worms, which were named as nematode caenorhabdits elegans, will take two paths of evolution. Their evolution is highly dependent on the environment they lived in. It can either mature within three days, reproduce and reaches its life cycle’s within two weeks or it will take into a duaer larvae. Read more »

THE BENEFITS OF PROMISCUITY IN ANIMALS

beetlesAccording to many people’s thinking,the word promiscuity is synonymous with immorality.However new scientific research has shown that promiscuity isn’t that bad, after all! While the randy behaviour of male animals has been lauded as a way of spreading their genes,a lot of sex has been found to weaken female animals thus lowering their lifespans.However, recent research has found that promiscuity in animals to be an effective way of countering the drawbacks of inbreeding.

With many organisms being small in number,chances of a female mating with a close kin are quite high.This may result in genetically deformed offspring that have ver low chances of survival.Thus, when a female animal mates with different males, the best sperm is given an opportunity to fertilise her eggs.And this can help overcome inbreeding among such small populations.

A UK based ecologist, Matthew Gage and colleagues have found that polyandry(multiple mating) was of great benefit to inbred females.To be exact, Gage’s reasearch established that females who mated with only one male had offsprings with 50% fewer survival chances set against their counterparts with a chance of with multiple males. Read more »

Can Gut Bugs Really Control Your Mind?

gut bugDo you worry constantly? Is your body low on energy? You may very well be able to place the blame for your state of mind on the gut bugs that live inside of you. Scientists who do study both behavior and gene activity have come across these gut bugs whom appear to help shape brain development. If these medical findings do come across to humans as they need to, this may very well be a beneficial way to handle depression, anxiety, and various other existing mental problems. Read more »

Insomnia and Punctuality

insomniaNo matter how bad you slept the night before, you were the first to arrive to work, ever wonder why this is so. A proven fact is that people who suffer Insomnia are punctual and even more productive then people who manage to sleep well during the whole night. A recent research came up with the results that people who snooze fitfully and in short intervals, always come on time for meetings. On the other hand, the ones who have no problems sleeping tend to be late in most of the cases. In the past researches believed that Insomnia was strongly connected to perfectionism. Lots of investigations, counting a huge number of people, supported this thesis.

An issue of “Journal of Sleep Research” which is soon coming at the market, made a study with volunteers for just one night. They had to spend an evening at a clinic and be observed meanwhile. On the other day just as expected people who had had problems with their sleep were the first who appeared at their appointments. Read more »